Justin Bieber’s New Fashion Brand ‘Skylrk’ Has Officially Launched — And It’s Already Making Waves

After months of teasing cryptic visuals and mysterious previews, Justin Bieber has officially launched his much-anticipated fashion label, Skylrk, marking a striking new chapter in his creative journey. The debut collection, which dropped on July 10, 2025, is already turning heads across the fashion world — and selling out fast.

A New Direction After Drew House

Having co-founded the successful streetwear brand Drew House back in 2019, Bieber surprised fans earlier this year by stepping away from the label. His vision for Skylrk is noticeably different: where Drew was playful and grounded in muted palettes, Skylrk leans into bold color, sculptural silhouettes, and a futuristic aesthetic.

Skylrk represents Bieber’s ambition to redefine his artistic identity through fashion. “I wanted to create something that felt fresh and forward,” he shared in a recent interview. And with the help of a strong creative team, he’s doing exactly that.

Meet the Team Behind Skylrk

Skylrk is a collaboration at its core. The brand is co-created with Finn Rush-Taylor, a former footballer turned fashion designer whose past work includes stints with Adidas, Puma, and Crocs. Known for his expertise in 3D design and unique material use, Rush-Taylor is the technical mind behind Skylrk’s visual identity.

Bieber’s wife, Hailey Bieber, also plays a significant creative role, contributing design inspiration and even modeling some of the collection’s first pieces. Business operations are led by Neima Khaila, co-founder of the cult-favorite brand Pink Dolphin.

The First Drop: Candy-Color Cool

Skylrk’s inaugural collection includes:

• Oversized hoodies, ribbed tanks, and colorful beanies in shades like “Fizz,” “Jelly,” and “Gum.”
• Chunky, sculptural footwear, including a “Beach Slide” ($80) and “Chunky Mule” ($180), both featuring exaggerated soles and soft-touch finishes.
• The standout accessory? “Upside Down” sunglasses with oversized bubble lenses and a futuristic, toy-like vibe (~$200).

Prices range from $40 to $200, blending premium feel with streetwear accessibility.

Brand Aesthetic: Soft, Bright, and Sculptural

Skylrk is defined by its vibrant palette, playful forms, and soft textures. The brand’s logo, an abstract, amorphous shape, is a subtle nod to the label’s identity—it’s less about screaming “brand” and more about creating a vibe.

Skylrk is clearly designed with comfort and visual impact in mind. The soft curves of the mules, the marshmallow-like sunglasses, and the oversized silhouettes all contribute to a look that feels fresh, tactile, and distinctly Gen Z.

Reception and Buzz

The launch was met with instant hype, with most items selling out within days. However, not all press was glowing: a soft launch photo of Bieber—modeling Skylrk from what appeared to be Hailey’s closet—sparked jokes online about him “raiding her wardrobe.” Still, the playful teasing did little to dim the overall excitement.

In fact, Justin and Hailey Bieber later leaned into the fashion-music crossover, wearing coordinated Skylrk outfits to promote his upcoming album Swag, further solidifying Skylrk as more than a clothing line—it’s a lifestyle brand in the making.

What’s Next?

Following the sellout success of the first drop, all eyes are now on what Skylrk will do next. Teasers from the brand suggest that future launches may include basketball-style sneakers, techwear pieces, and limited-edition collaborations.

With Bieber’s global reach, Hailey’s fashion credibility, and a clear vision for innovation, Skylrk is poised to become a staple in the next wave of celebrity-driven fashion brands.

In Summary:

• Brand Name: Skylrk
• Founder: Justin Bieber
• Launch Date: July 10, 2025
• Key Pieces: Slides, mules, sunglasses, hoodies, tanks
• Price Range: $40–$200
• Creative Team: Finn Rush-Taylor (lead designer), Hailey Bieber (design contributor), Neima Khaila (business partner)
• Style: Bold colors, oversized silhouettes, sculptural forms

Skylrk isn’t just a new drop — it’s Justin Bieber’s fashion evolution. And if the debut collection is any indication, the brand is set to soar.